Marketing

“Yesterday’s proven sales and Marketing Models
are no longer a Blueprint for tomorrow’s success...”

Today's discerning buyer typically navigates the steps of their buying process
over a period of many months, if not, years. They discover, learn and
confirm information that leads to a decision to purchase from sources
found on the internet, social media, traditional media and word of
mouth.

Therefore our innovative marketing strategies and tactics are
designed to attract and engage prospective buyers into a
relationship that allows us to participate and influence their buying
decisions significantly increasing sales conversions whether they buy
today, next month or next year. These "Permission Marketing"
tactics are like dating. In today's market climate you can't start by
asking for the sale at first impression. You earn the right, over time,
bit by bit.

Paradigm's unique approach to marketing seamlessly integrates a full suite
of traditional and new media capabilities built on our proprietary Marketing Success Portal™ that demands the design and implementation of dynamic, cost effective performance driven campaigns. Our marketing offering includes a comprehensive set of services and specialties including:

Services

  • Marketing and Strategic Planning
  • Branding and Reputation Management
  • Traditional Media Design and Execution
  • Strategic Online Outreach Programs
  • Website Design and Development
  • Social Media Setup and Management
  • Collateral Design and Production
  • Performance Tracking with solid analytics

Specialties

  • Conventional Retail Programs
    • Sales Event Marketing
    • Specialty Promotions
    • On-going Trickle Campaigns
    • Online Sales and Reservation
  • Accelerated Events
    • Outcry Auction
    • Sealed Bid (Multi-unit and Bulk)
    • Scattered Real Estate Auctions
    • Online Bidding